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The actual issues with the current version, are that A) it is VERY easy for the moment, although this is supposed to be changed soon, and B) performance with the new sales model is quite poor, campaign monthly ticks run slow even on powerful machines. Depending on how busy a market is and your awareness, you could have a seemingly bad car sell very well or vice versa. However, that also means that the competitiveness number is no longer a very good indicator of how well your car will sell. Competitors also have a certain number of cars they actually produce, and there's a simulated customer base buying them, so sales aren't arbitrarily based on your competitiveness any more. Factory build and tool times have been reworked based on IRL research and are basically the shortest they've ever been, and you can add them to production without starting a new facelift as well. You no longer fund dealerships on your own, so the only way to grow dealerships is to sell competitive cars at a competitive price, but you can still grow your awareness through advertising. Then, the dealership sets their own margin on top of your price based on demand- and more margin they make, the happier they are, which grows their dealership level and your Awareness.
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The new market model is very interesting, you manually set a fixed price for all cars you sell, and you sell them to dealerships. I think I'm going to wait until there's some more patches before I try to run a community game or anything. I've been playing campaign in Open Beta for a bit.